Best New Character Design for Licensing Award

Best New Character Design for Licensing Award

This award stream is to select the ORIGINAL character design with market potential for licensing and is judged by the following criteria:

Creativity & Design 50%
Market Potential for Licensing 50%



  1. Application is open to all Hong Kong designers with less than 9 years of work experience in design sector;
  2. The applying new character design must never been commercially licensed before the last date of application period.


Download Application form



  1. The top five finalists of this award stream will be required to submit a digital 3D graphics of their character design for figurine production within 7 days after announcement of the finalists. Should any finalist fail to submit their digital 3D graphics by the specified period, the organiser could adapt the design submitted by the applicant in the application form to produce the figurine. Variation of the applying character design may result and the organiser should not be held responsible for that.
  2. Gold award winners and finalists of Best New Character Design for Licensing in previous editions are not eligible to re-enter this award stream with the same awarded property/entry.