Best Promotion Campaign Award


Best Promotion Campaign Award

The award stream is to recognise the best promotion campaign of a creative property conducted in Hong Kong in the past 18 months and is judged by the following criteria:

Creativity & Design 20%
Licensed Quality & Variety 20%
Profitability 20%
Advertising & Popularity 20%
Talking Point 20%

 

Eligibilities:

  1. Application is open to locally registered company which is property owner, licensing agent, licensee or their commissioned advertising agency (with consent of their respective client(s) );
  2. Qualification Period of the Hong Kong Licensing Awards 2017 is judged from 1 April 2016 to 30 September 2017;
  3. Applying promotion programmes have/had to be executed in Hong Kong within the Qualification Period (both dates inclusive).

 

Download Application form

 

Remark:

  1. Gold award winners of Best Promotion Campaign in previous editions are not eligible to re-enter this award stream with the same awarded property/entry.
  2. Merit award winners of Best Promotion Campaign in previous editions are only eligible to enter the gold award in this award stream with the same awarded property/entry.

 

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