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Award Objectives

  • To recognise the outstanding achievements of licensing professionals and creative talent in making use of licensing schemes to develop and market their creative works to the commercial world; and

  • To develop a platform for local and overseas licensing professionals and creative talent to meet together and share industry insights for further facilitating the growth of various local creative sectors; and

  • To facilitate local outstanding licensing professionals and creative talent to expand business connection and enhance market exposure.
Benefits

Winners’ benefits:

  • The Gold / Merit Award winners will receive their awards at the high-level Hong Kong Licensing Awards Presentation Ceremony (“Presentation Ceremony);

  • The Gold / Merit Award winners will receive their awards will have opportunities to explore and establish business collaboration with local and overseas licensees and marketing agents at the Presentation Ceremony;

  • The Gold Award winners of all award categories will be entitled to publicise/showcase their achievements for free at the HKTDC International Licensing Show in 2017; and

  • The Gold Award winners of all award categories, except the Best New Character Design for Licensing Award, will be nominated for entering into the Asian Licensing Awards 2016.

The Top Five Finalists of the Best New Character Design for Licensing Award, an award category dedicated to recognising young design talent of unpublished and original character designs, will be entitled:


  • to have their shortlisted unpublished characters produced in figurines with full cost covered by the Hong Kong Licensing Awards; and

  • to display the said figurines for free at the HKTDC International Licensing Show in 2017.


The Gold Winner of Best New Character Design for Licensing Award will also be entitled:


  • to produce his/her winning character in mascot with full cost covered by the Hong Kong Licensing Awards;

  • to display the said mascot for free at the HKTDC International Licensing Show in 2017; and

  • to take part in mascot parade to promote his/her winning character during the HKTDC International Licensing Show 2017.

 

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